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Jakob, Support Team Leader, talks Potatoes

Jakob Curtis-Whitfield

Jakob Curtis-Whitfield

22nd July 2024

Hi All, 

I don’t think an introduction is needed here as I’m sure I have spoken to you, but for those who don’t know, I’m Jakob, a Level 3 Support Engineer and newly minted Support Team Leader here at Simwood. 

A lot has changed since joining Simwood in 2022, new staff, new perks, new leadership, but most importantly, new tech – which is innovative and sums up exactly what Simwood is about. I started my journey here as a Level 2 Support Engineer, coming from a background primarily in telecoms support, with a sprinkle of sales in there too! 

As a Level 3 Support Engineer, I am an escalation point for the team and the main focus of my role is to improve the support function and resolve the issues that may be outside of the team’s current knowledge, while passing down the ‘tricks and tips’ that I have learned along the way. It has been challenging and a big step up for me but I’m very grateful for the team putting their trust into me! Fortunately, I have the support of Fred, our CTO Charles and everyone else, which has made this journey the most enjoyable yet.  


When I’m not working, you’ll often find me in one of two places – either at the gym or exploring the outdoors with family and friends. To me, there is something refreshing about being outdoors, free from the online world at our fingertips (I know, a bit mad for someone who’s a gen-z!). Being a lateral thinker, who enjoys problem solving and being creative when it comes to finding the solution, when I saw an opportunity at Simwood, I knew I had to grab it with both hands – there was something about it that just left me wanting more. 


I’m not going to lie, towards the end of 2022 things were a little stagnant, however, this quickly changed when Simon took the reins again. It was very clear to see that Simon wanted to empower everyone to make change, push boundaries, and ultimately, have a say – something that I haven’t seen elsewhere.  Now in 2024, it’s hard to put into words how much has changed, the culture is unrecognisable. From every employee being a shareholder and quarterly bonuses, to having an internal council that not only listens and voices the opinions/asks of their peers, but actually doing whatever is necessary to make a difference.

To touch on the Potato (I know, you may be thinking, the Simwood Potato® again?! But it really is pretty exciting). A network and software stack that on paper screams forward thinking, but in practice, delivers everything you want… and more! I mean, imagine that you can have all of your calls to and from Microsoft Teams not only recorded (with said recordings being dropped directly into your S3 compatible storage) but with summaries and sentiment analysis to go alongside? Oh wait, you can. PCI compliance on Zoom calls? Yep, that’s being worked on as we speak! Not only is this possible for those who have numbering on the Simwood platform, but also those who just want to hairpin calls over our network.  Keeping control of your customers and their numbering, but with cutting edge technology to offer alongside? Sounds like a win-win in my eyes.

To touch back on the points I made at the start, so much has changed in such a short space of time, and I know the team won’t mind me saying how proud we are to be able to be part of such a journey. There is a real excitement and buzz around the direction we are heading, and I very much look forward to where the next 10 years take us. 

PS – The BYOC Beta is now live. If you fancy having this capability and aren’t already in our Beta Programme, drop us a response!

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