Straight-talking, in writing

The Simwood blog.

Telecoms, AI in the call path, network engineering and the occasional strong opinion. Several times a week since 2009.

Announcing AI pricing

We are delighted to announce pricing for Conversational AI and Conversation Intelligence. This will apply when they are announced out of beta, which…

Eight Years On

Hi. I'm Charles. I'm Simwood's CTO, which means I'm accountable for the technology across the group: the network, the platforms that run on it, and t…

Who owns your supplier - the Gamma deal

Private equity has bought Gamma at less than half its 2021 price and called it a premium. The money has to come back from somewhere. If you are a par…

Hi, I’m Mariam

Hi, I'm Mariam, and apparently I can't resist a new challenge. Ask anyone who knows me, and they'll confirm: I box, I play tennis twice a week, I've…

USA pricing review / e911

e911 is now available in the API/portal and we're updating our USA prices to reflect it and other commercial changes in the US market.

You buy from who!?

Partnering beats building everything yourself. That leaves the question of who. Two tests: do they have what you need already built, and does their g…

The Ministry of Messages

Orwell gave us the vocabulary. Kafka drew the floor plan. On 15 July, Ofcom published the regulations. Here is the short version, for the busy. Your…

Stop Building Everything Yourself: Why the Fastest Route to Innovation is Often Partnership

In every conversation I have with UCaaS providers, one theme keeps emerging. There is an understandable desire to build. Build the new voice capabili…

Dialable, but not accountable

We have spent the better part of a decade going on about caller ID. Sending valid CLI, blocking the invalid stuff, dipping numbers to check they are…

Portal login, upgraded

Portal login is moving to a new identity platform, and if it goes to plan you won't notice a thing. Same email and password, same 2FA, just a new add…

A million scam calls a month never happen

Regular readers will know we take spam and scam calls, aka nuisance calls, very seriously. Every one is potentially a granny robbed of her life savin…

AI is an extinction-level event.

AI is an extinction-level event. Just not for the people you think.