Partnering beats building everything yourself. That leaves the question of who. Two tests: do they have what you need already built, and does their g…
In every conversation I have with UCaaS providers, one theme keeps emerging. There is an understandable desire to build. Build the new voice capabili…
At 14:27 on July 13th 2026 a host in Slough died the way hardware does: no warning, no way back. For once, the architecture built to shrug this off d…
When I was at school, business was about growth: growth leads to scale, scale leads to market share, and market share leads to margin. Big businesses…
We’re getting to that time of year where my inbox is full of price notices due to contractual CPI or RPI+ based increases. It seems most of the indus…
I hinted in my Christmas letter that we’d had some amazing responses to our non-survey survey. The survey is still open if you intended to respond bu…
There was a time when VoIP was at the bleeding edge of technology, opening up new markets and taking on the establishment. Since then, we’ve seen som…
I hate surveys. Being asked pointless questions, often under inducement of something that’d be less painful to just buy is annoying. Knowing the resu…
We previously indicated where our rates for WhatsApp Calling and Messaging would land. We’re now fully approved by Meta and in active beta and lookin…
As has been said many times on this blog, Simwood has a depth of interconnect in the UK which rivals the largest of our competitors, and exceeds any…
As those of you subscribed to our status page – if you’re not you should – will already know we had an issue with our payment provider last week resu…
I wrote a blog a few weeks ago regarding the ridiculous pushback we get on certain traffic flows, which our nuisance call algorithms have blocked. No…