Category

Commercial

Announcing AI pricing

We are delighted to announce pricing for Conversational AI and Conversation Intelligence. This will apply when they are announced out of beta, which…

Who owns your supplier - the Gamma deal

Private equity has bought Gamma at less than half its 2021 price and called it a premium. The money has to come back from somewhere. If you are a par…

USA pricing review / e911

e911 is now available in the API/portal and we're updating our USA prices to reflect it and other commercial changes in the US market.

You buy from who!?

Partnering beats building everything yourself. That leaves the question of who. Two tests: do they have what you need already built, and does their g…

Stop Building Everything Yourself: Why the Fastest Route to Innovation is Often Partnership

In every conversation I have with UCaaS providers, one theme keeps emerging. There is an understandable desire to build. Build the new voice capabili…

The Slough incident that nearly was

At 14:27 on July 13th 2026 a host in Slough died the way hardware does: no warning, no way back. For once, the architecture built to shrug this off d…

Diseconomies of Scale

When I was at school, business was about growth: growth leads to scale, scale leads to market share, and market share leads to margin. Big businesses…

Annual price increase

We’re getting to that time of year where my inbox is full of price notices due to contractual CPI or RPI+ based increases. It seems most of the indus…

Survey results!

I hinted in my Christmas letter that we’d had some amazing responses to our non-survey survey. The survey is still open if you intended to respond bu…

Why we’re leaving CCUK (formerly ITSPA)

There was a time when VoIP was at the bleeding edge of technology, opening up new markets and taking on the establishment. Since then, we’ve seen som…

Please, tell me what you think

I hate surveys. Being asked pointless questions, often under inducement of something that’d be less painful to just buy is annoying. Knowing the resu…

WhatsApp rates – updated

We previously indicated where our rates for WhatsApp Calling and Messaging would land. We’re now fully approved by Meta and in active beta and lookin…

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