The US remains an incredibly hostile market and the tsunami of rubbish traffic looking for a home shows no relent. We mostly filter it out in our sales and KYC processes but do still see it pop up through long-standing or otherwise good customers.
Our nuisance call filtering is already catching many tens of thousands of calls a day to there but with a recent fine from the FCC levying a $2,500 per call fine, we do not wish to be offering “Liability as a Service” and need to tighten things up far more than we consider prudent to do in other regions.
Accordingly, we are defining the following acceptable standards on traffic to NANPA as a whole (+1 code), so as to include not just the USA but Canada and other high volume destinations too:
- ASR at least 70%
- ACD at least 1.5 minutes
- SDR no more than 3% (SDR=Short Duration Ratio, i.e. percentage of calls under 6 seconds)
- Calls to unallocated numbers not more than 3%
Traffic falling foul of any of these metrics will be automatically blocked. Customer accounts falling foul of these on aggregate will be considered for commercial review (until it is unaffordable to send such traffic) or contract termination.
We remind customers of the criticality of KYC and being responsible in what traffic you pass. We continue to engage on the issues in the US market as we have discussed here.
