WhatsApp Business

Connect with customers on the app 3 billion of them already use. Voice and messaging on WhatsApp, integrated into the same network as your numbers, with enterprise-grade security and compliance built in.

How it works

Any number can register on WhatsApp and receive calls from its 3 billion+ users.
Calls route through the Simwood Potato® - out to SIP, Teams, contact centres or AI Agents, like any other call on our network.
Users stay in control: user-initiated calls, or pre-approved templates for outbound messages. That's what keeps the channel trusted.

Getting started

You'll need an approved WhatsApp Business Account (WABA): each sender number and message template is linked to your verified account, and Meta enables calling features once authentication is complete. Everything is managed from the Simwood portal alongside the rest of your estate.

FAQ

Questions, answered.

What is Simwood's WhatsApp Business Integration?

Voice and messaging on WhatsApp, integrated into the same network as your numbers. Any number can register on WhatsApp and receive calls from its 3 billion+ users, with Conversational AI embedded.

How do WhatsApp calls route?

Calls route through the Potato out to SIP, Teams, contact centres or AI Agents, like any other call on the network. Users stay in control with user-initiated calls, or pre-approved templates for outbound messages.

What do I need to get started with WhatsApp on Simwood?

An approved WhatsApp Business Account (WABA). Each sender number and message template is linked to your verified account, and Meta enables calling features once authentication is complete. Everything is managed from the Simwood portal alongside the rest of your estate.

Next step

Everything here runs on the Simwood Potato®.

Same core, same API, same intelligence - whatever door you come in through.

Developer Docs Talk to a human