Straight-talking, in writing

The Simwood blog.

Telecoms, AI in the call path, network engineering and the occasional strong opinion. Several times a week since 2009.

What does AI Regulation have to do with the Superbowl?

Superbowl LXV (so, 2031), will be contested between the Tennessee Titans and the Arizona Cardinals, with the AFC Champions coming out 17-15 on top wi…

Chapter 3: What are you going to build?

Every once in a while I get to write a business plan. Maybe I’m sad, but I love it – imagining the future and our part in it gives me the same kind o…

Where’s my Christmas Hamper?

You might be wondering: “Why didn’t Simwood send me a Christmas hamper this year?” Here’s the story. In recent years, we’ve sent out different things…

Mic Drop; Voice Agent v2

In SimCron7 we said we’d taken a reflective pause on AI agents and had some big plans for Q4 2024. You see, when we launched them we focused on addin…

Porting vs Nuisance Calls

Call me a saddo, but one of the nice things about the gap around Christmas and New Year is that I get some quiet time. In years gone by (many many ye…

Survey results!

I hinted in my Christmas letter that we’d had some amazing responses to our non-survey survey. The survey is still open if you intended to respond bu…

From Tbilisi to Bristol

Hello! I’m Anuki, and I’m an Administrative Assistant here at Simwood. I joined the team nearly a year ago. This role has given me the opportunity to…

Christmas & New Year 2025 Porting Desk

It’s nearly Christmas and as with previous years, Simwood’s porting desk will be staying open throughout the holidays with the exception of the bank…

Thanks for a great year!

Wow, it is that time again. I’ve written these since 2013 and love the opportunity to review the year and genuinely thank each and every one of you f…

Why we’re leaving CCUK (formerly ITSPA)

There was a time when VoIP was at the bleeding edge of technology, opening up new markets and taking on the establishment. Since then, we’ve seen som…

Please, tell me what you think

I hate surveys. Being asked pointless questions, often under inducement of something that’d be less painful to just buy is annoying. Knowing the resu…

WhatsApp rates – updated

We previously indicated where our rates for WhatsApp Calling and Messaging would land. We’re now fully approved by Meta and in active beta and lookin…