Straight-talking, in writing

The Simwood blog.

Telecoms, AI in the call path, network engineering and the occasional strong opinion. Several times a week since 2009.

SimCron7: WhatsApp Business Integration

Tap the red button to watch our latest SimCron podcast.

Simwood adds WhatsApp voice as a connectivity option – THIS IS BIG!

Over recent weeks, our miracle-worker in chief (well, CTO), Charles Chance, has been working on an important project to get the tech side and relevan…

Honour

I was brought up to tell the truth. In fact, in the spirit of honesty, lying to me is about the most offensive thing someone can do to me. In busines…

No means no. Except when it doesn’t. But it usually does.

Our cutting edge nuisance call detection algorithms are currently shielding swathes of the UK and USA from scammers. We’ve previously said that we wo…

999 Groundhog Day

Here we go again. Ofcom have launched another own initiative investigation into the industry’s compliance with its obligations re 999/112 calls. Whil…

We’re on the Cover of Comms Business – November 2025 Edition!

Simwood is proud to be the cover story in the November 2025 edition of Comms Business, showcasing how the Simwood Potato® is powering innovations tha…

The most directly connected network in the UK?

Ever since I started playing with networks, I’ve particularly geeked out on the value added by routing. I guess it is the same pleasure some get from…

WhatsApp update

We wanted to let you know that our WhatsApp integration has got a lot bigger and approval by Meta is in progress. Charles and team have worked tirele…

We’re live with Three

As has been said many times on this blog, Simwood has a depth of interconnect in the UK which rivals the largest of our competitors, and exceeds any…

Fit and Proper

<RANT> In the UK, if you want to ride a moped, you have to be trained and pass a test. Why? Because you’re a danger to yourself and others, without a…

Change of payment details

As those of you subscribed to our status page – if you’re not you should – will already know we had an issue with our payment provider last week resu…

When profit comes before safety

There are many decisions you can make in business that nobody will know about. Your shareholders may make more or less, as a result. Your agility or…